Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
— Leo Burnett, member, Advertising Hall of Fame
Posted May 2, 2012 at 8:55am
The sign of a great leader is knowing what you know and knowing what you don’t know.
Posted April 6, 2012 at 9:05am
Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.
— Leo Burnett, Advertising Hall of Fame
Posted March 23, 2012 at 8:55am
An idea can turn to dust or magic, depending on the talent that rubs against it.
— William Bernbach
Posted March 16, 2012 at 9:13am
If someone is using humor, then they are connecting with people and building relationships, which creates opportunities that other people may not have.
Posted February 27, 2012 at 9:17am
In this business, you can never wash the dinner dishes and say they are done. You have to keep doing them constantly.
— Mary Wells Lawrence, member, Advertising Hall of Fame
Posted February 24, 2012 at 8:51am
Truly social enterprises don’t just post, tweet or chatter; they listen and engage in collaborative dialogue.
Posted February 22, 2012 at 9:32am
Curiosity is one of the permanent and certain characteristics of a vigorous mind.
Posted February 21, 2012 at 11:31am
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
— William Bernbach, member, Advertising Hall of Fame
Posted February 10, 2012 at 9:24am
